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FOY

 


 

PRIVACY POLICY

FOY E Retail Private Limited

1. General

1.1 FOY E Retail Private Limited, a company incorporated under the Companies Act, 2013, having its registered office at 1702, Aakash Value Realty Pvt Ltd, Opp. Western Express Highway, Goregaon East, Mumbai – 400063, Maharashtra, India (hereinafter referred to as “FOY”, “we”, “us”, or “our”), owns, manages, and operates the website www.foyforyou.com, and its corresponding mobile or tablet applications, if any (collectively referred to as the “Platform”).

1.2 The Platform enables users (“User”, “Users”, or “you”) to browse, access, and purchase beauty, skincare, cosmetic, wellness, and related products (“Products”), and access related services, including personalised recommendations, account management, customer support, and AI-enabled features (“Services”).

1.3 FOY is committed to protecting and respecting your privacy. This Privacy Policy (“Privacy Policy”) describes how FOY collects, receives, possesses, stores, handles, processes, shares, transfers, and protects your information when you access or use the Platform or Services.

1.4 This Privacy Policy shall be read together with the Terms and Conditions and other policies published on the Platform.

1.5 By accessing, browsing, registering on, or using the Platform, or by providing your information, you consent to the collection, storage, processing, and disclosure of your information in accordance with this Privacy Policy and applicable laws of India.

1.6 This Privacy Policy constitutes an electronic record under the Information Technology Act, 2000 and applicable rules thereunder. This electronic record is generated by a computer system and does not require any physical or digital signatures.

 


 

2. Information We Collect

2.1 FOY may collect personal and non-personal information when you access or use the Platform, including but not limited to:

a. Personal Information, such as:

  • full name
  • email address
  • phone number
  • shipping and billing address
  • date of birth
  • gender
  • account login credentials

b. Transaction Information, such as:

  • order history
  • payment method details (processed via secure third-party payment gateways)
  • billing and shipping details

c. Device and Technical Information, such as:

  • IP address
  • browser type
  • device type
  • operating system
  • usage behaviour and interaction with the Platform
  • access to your device gallery or media storage 
  • access to your device location 

d. AI and Profile Information, such as:

  • skin type, preferences, or questionnaire responses
  • uploaded images (if voluntarily provided)
  • product preferences and behavioural signals

2.2 FOY does not store full credit card or debit card information. Such financial information is processed by authorised payment gateway providers in accordance with applicable regulations.

2.3 You represent and warrant that the information provided by you is accurate, complete, and up to date.

 


 

3. Use of Information

3.1 FOY may collect and use your information for purposes including but not limited to:

a. creating and managing your account;
b. processing and fulfilling orders and transactions;
c. providing customer support and responding to inquiries;
d. personalising product recommendations and user experience;
e. improving platform functionality, performance, and security;
f. communicating order updates, service notifications, and support messages;
g. sending marketing communications, offers, or updates (subject to your preferences);
h. preventing fraud, abuse, or unlawful activity; and
i. complying with applicable legal and regulatory obligations.

 


 

4. Disclosure and Sharing of Information

4.1 FOY may share your information with third-party service providers strictly on a need-to-know basis, including:

  • payment processors
  • logistics and delivery partners
  • technology and hosting providers
  • analytics providers
  • customer support vendors

4.2 Such third parties are contractually obligated to maintain confidentiality and use the information solely for the purpose of providing services to FOY.

4.3 FOY may disclose information if required:

  • under applicable law;
  • by court order or government authority;
  • to enforce FOY’s legal rights;
  • to prevent fraud or security threats; or
  • in connection with a merger, acquisition, restructuring, or sale of assets.

4.4 Face Data, Virtual Try-On and Skin Analysis

FOY provides Virtual Try-On and Skin Analysis features that use facial images or camera input solely to provide the functionality requested by the user.

  • Virtual Try-On:
    The Virtual Try-On feature allows users to preview supported beauty products using the device camera. The live camera feed and facial information required to position virtual cosmetic products are processed only during the active Virtual Try-On session.
    FOY does not store or retain facial images, facial geometry, facial landmarks, or biometric identifiers generated during Virtual Try-On. Such information is not used for facial recognition, user identification, authentication, profiling, advertising, or tracking, and is not retained after the Virtual Try-On session ends.
  • Skin Analysis:
    The Skin Analysis feature allows users to capture or provide a facial image for analysis of supported cosmetic skin attributes, such as skin texture, pigmentation, dark spots, pores, fine lines, redness, oiliness, hydration-related appearance, and other supported skin concerns.
    The submitted facial image is used only for the purpose of performing the requested skin analysis and generating the user's analysis results and recommendations. The facial image is processed temporarily and is deleted after the analysis has been completed. FOY does not retain the original facial image as part of the user's profile.
    FOY may retain the generated Skin Analysis Report, including skin scores, detected cosmetic skin concerns, analysis results, and related recommendations, so that users can access their results and receive a personalized experience. The retained report does not require retention of the original facial image.

Facial images and face-related information are not used for facial recognition, identity verification, biometric identification, advertising, tracking, or profiling unrelated to the requested Skin Analysis or Virtual Try-On functionality.

  • Camera and Photo Access:
    Camera and/or photo-library permission is requested only when required to provide Virtual Try-On or Skin Analysis functionality. Users may choose whether to use these features and provide the necessary permissions.

4.5 Microphone Access and Voice Input

FOY offers a voice input feature that lets users search for Products or interact with AI-enabled features by speaking instead of typing.

Why Microphone Access Is Requested:

 Microphone permission is requested only when you choose to use voice input, for example by tapping the microphone icon in the search bar. FOY does not access the microphone in the background or at any time other than while voice input is actively in use.

How Voice Input Is Used:

 Audio captured through the microphone is converted into text (speech-to-text) only to process your request, such as running a product search or responding to your query. The converted text is handled the same way as a typed search query.

Storage and Retention of Audio:

 FOY does not store or retain audio recordings. Audio is processed temporarily and discarded once it has been converted into text. The resulting text query may be retained in the same way as typed search queries, in accordance with Section 7 (Data Retention).

Sharing of Audio:

 To convert speech into text, audio may be processed by 3rd party, only to provide the voice input feature. FOY does not sell audio data. Audio is not used for advertising, tracking, voice identification, voice biometrics, or profiling. 

 

4.6 Location Information

What We Collect:

 With your permission, FOY collects your device's precise location (latitude and longitude). FOY may also convert these coordinates into an approximate address, such as city, state and pincode (reverse geocoding).

When Location Is Collected:

 Location permission is requested when you first use the app. If you grant permission, FOY may collect your location each time you open the app. FOY does not collect location data if you decline or revoke permission.

How Location Is Used:

 Location information is used to locate the correct shipping address to reduce wrong location detection.

Sharing of Location:

 To convert coordinates into an address, location data may be processed by Apple's location and geocoding services. FOY may share location information with the service providers listed in Section 4.1, such as analytics and logistics partners, only for the purposes described above. FOY does not sell location data.

Retention:

 Location information is retained only as long as necessary for the purposes above, in accordance with Section 7 (Data Retention). 

 


 

5. Data Security

5.1 FOY implements appropriate technical, administrative, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction.

5.2 These safeguards include secure servers, encryption protocols, and restricted access controls.

5.3 While FOY takes reasonable measures to protect your information and maintain a secure operating environment, no method of transmission or storage can guarantee absolute security. Accordingly, FOY does not warrant that information will always remain free from unintended disclosure or security breaches and shall not be held responsible for any such incidents arising from circumstances beyond its reasonable control, including unauthorized access, system failures, or actions of third-party service providers engaged by FOY.


 

6. Cookies and Tracking Technologies

6.1 FOY uses cookies and similar technologies to:

  • enable platform functionality
  • remember user preferences
  • analyse Platform usage
  • improve Services

6.2 Cookies do not typically contain personally identifiable information but may be linked with your account information.

6.3 You may disable cookies through your browser settings; however, certain Platform features may not function properly.

 


 

7. Data Retention

7.1 FOY retains your information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

7.2 FOY may retain transaction records for compliance, fraud prevention, and accounting purposes.

 


 

8. Third-Party Links

8.1 The Platform may contain links to third-party websites or services.

8.2 FOY is not responsible for the privacy practices or policies of such third parties.

8.3 Users are encouraged to review the privacy policies of such third-party platforms.

 


 

9. User Rights

9.1 You may access, update, or request deletion of your personal information by contacting FOY.

9.2 FOY may retain certain information as required under applicable law or for legitimate business purposes.

 


 

10. Children’s Privacy

10.1 The Platform is not intended for individuals under the age of 18.

10.2 FOY does not knowingly collect personal information from minors.

 


 

11. Changes to Privacy Policy

11.1 FOY reserves the right to update or modify this Privacy Policy at any time.

11.2 Updated versions shall be published on the Platform.

11.3 Continued use of the Platform constitutes acceptance of the revised Privacy Policy.

 


 

12. Grievance Officer

In accordance with applicable law, the Grievance Officer details are:

Company: FOY E Retail Private Limited
Email: customerdelight@foyforyou.com
Address: 1702, Aakash Value Realty Pvt Ltd, Opp. Western Express Highway, Goregaon East, Mumbai – 400063, Maharashtra, India

 


 

13. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts at Mumbai, Maharashtra.

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